Deeply focused on getting the customer experience right.
Planning clients' journeys to drive growth is what I'm best at.
Mark Ritson's Mini MBA in Brand Management was key in elevating my expertise as a marketer.
This program provided a deep understanding of strategic brand management principles, from positioning and brand architecture to building lasting brand equity.
The in-depth education from CXL gave me proper understanding of data-driven marketing and conversion rate optimization (CRO) strategies.
It has enabled me to identify conversion bottlenecks, extract valuable user insights, and continually improve user journeys for maximum impact.