To rehabilitate the brand's reputation and drive future success, I had to do diagnose the problem. After finding and documenting multiple issues, I implemented my strategy.

I established open and frequent communication channels with property owners to rebuild trust and transparency.

For the sales team, I produced marketing collateral and redesigned the website and social media channels to turn them into high-converting assets.

The marketing funnels included website lead forms, landing pages, Instagram & Facebook Ad campaigns, email campaigns, and continuous prospect engagement to effectively capture and nurture leads.